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Building a Marketing Plan That Works Without Breaking the Bank

For businesses trying to stay afloat in a saturated marketplace, marketing can feel like a high-stakes gamble. A handful of clicks might cost a fortune. A flashy campaign could fall flat. And yet, reaching new customers is non-negotiable. The trick lies in turning tight budgets into advantage—not limitation. Crafting a cost-effective marketing plan isn't about trimming corners until there's nothing left. It's about finding the right angles, leaning into authenticity, and understanding where attention