Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

- What marketing really is (and isn't); especially in today's digital world. 

- How marketing has changed in ways that benefit small businesses.

- The importance of setting goals and objectives for their marketing efforts. 

- Practical tips for Email, social and mobile that can be put to use immediately. 

The seminar will be conducted by Erin Bemis. Erin is in Constant Contact's engagement marketing expert in the Great Lakes Region, covering Kentucky, Ohio, Indiana and Michigan. She and her team of hand picked marketing professionals travel the region to assist, educate and inspire small business success.